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Challenge

GG Distributing, a leading wholesale distributor of successful beer brands, was challenged to retrofit a leased distribution center to accommodate their growing craft beer business.

What are a few of your cold storage challenges with beer?

Maintaining the cold chain and meeting suppliers’ product requirements is an ongoing challenge. We view integrity of the cold chain as a shared responsibility and partnership. Each links plays a critical role in product freshness.

The explosion of craft beer has also required us to expand our distribution center. In order to meet craft beer’s temperature requirements we needed to create a separate temperature-controlled area as craft beer.

In searching for a new distribution facility, what were your top priorities?

Given the fact that we were moving into a leased facility, we were looking for an insulated curtain wall that would create temperature-controlled areas without impacting the structure of the facility.  In addition, the cost of a conventional wall system was prohibitive; we needed a thermal wall solution that would provide us superior temperature control at a fraction of the cost of a conventional wall.

You chose InsulWall® to retrofit your new distribution center – how has it impacted your business?

InsulWall allowed us to create a 9,000 square foot temperature-controlled room within our 55,000 square foot leased space quickly; InsulWall was installed in one week. InsulWall also provided us flexibility to reconfigure the distribution center without structural impact to the leased space.

The real test has been whether InsulWall can meet temperature requirements in the 100plus east Texas heat. The air conditioning unit is actually cycling off each day after we complete movement of the product – proving to us that InsulWall holds the temperature at brewery standards and has exceeded our expectations for temperature control.

  • Separating craft beer from case beer
  • Creating a cold storage room within leased space
  • 9,000 square foot temperature-controlled space
InsulWall, the insulated warehouse divider curtain wall

Next Steps

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